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Dermalogica Caribbean :
Building a Regional  Ecosystem

SIX BRANDS. FOUR COUNTRIES. ONE STRATEGY.

UNIFYING A FRAGMENTED PRESENCE

Dermal Distributions is the exclusive distributor of spa and professional skincare brands across the Caribbean, including Dermalogica, Bio Therapeutics, and Jane Iredale.

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With six Dermalogica accounts spread across four islands, each with its own purpose, the brand risked digital fragmentation. From regional awareness to spa-level promotions, the challenge was clear: how do you unify the voice while respecting each market’s unique role?

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Garden Soil

"  One ecosystem .
Si x brands .
Four countries ."

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DESIGNING A MULTI-MARKET SYSTEM

We built a framework that delivered regional cohesion with local nuance.

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  • Dermalogica Caribbean — Regional awareness, professional account acquisition, and wholesale promotion.

  • Dermalogica Trinidad, Barbados, Jamaica —Market-specific awareness and retail sales.

  • Dermalogica Skin Centre & Harbour Island — Spa services, treatments, and retail product highlights.​

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Our work included:

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  • Editorial calendars and tailored content strategies across six accounts.

  • A lead generation campaign that caught the attention of Dermalogica’s global team.

  • In-store collateral design for Skin Centre, extending consistency beyond digital.

  • Influencer seeding and invitations for the first-ever Dermalogica Give & Get event in the Caribbean.

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Garden Soil

"  Local nuance , regional consistency."

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PROVING REGIONAL STRATEGY WORKS

The transformation was measurable and visible:

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  • Six accounts, four countries, one cohesive voice.

  • Locally tuned content that drove both engagement and retail sales.

  • Recognition from Dermalogica’s global team for innovative lead generation.

  • Community visibility and cultural impact through influencer-led activations.

  • Seamless integration of campaigns with in-store experiences.

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STRATEGY AS SCALE

Managing one brand is execution. Managing six across four countries is strategy.

 

Dermalogica Caribbean now operates as a regional ecosystem that is consistent, credible, and globally recognized.

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