Soul & Soil:
Composting as Culture
MODERN SUSTAINABILITY WITH A REBELLIOUS EDGE
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REFRAMING COMPOSTING AS CULTURE
Composting is often dismissed as messy and unappealing. Soul & Soil began as a concept fueled by passion but needed refinement to shift perception. Founder Nicholas Fox wanted to make composting more than functional — he wanted to make it magnetic, modern, and in his words, “sexy.”
" Rejecting scarcity, & embracing the notion of abundance ."
PRIMARY LOGO
SUBMARK
SECONDARY LOGO
SUBMARK
AMBER
#F5BB00
FERN
#556F44
MINDARO
#C5D86D
CINNABAR
#EC5B39
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FROM BRANDMARK TO MOVEMENT
We built more than a logo. We created a brand system that turned composting into culture.
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Full identity + logo suite
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Custom illustrations + rebellious brand assets
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A digital brand playbook mapping audience, journey, and growth
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Merch concepts to extend reach
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A designed and built website to anchor the brand
The shift came in treating Soul & Soil as a lifestyle brand with a rebellious voice, turning sustainability into a statement not a side note.
This isn’t waste management. It’s rebellion with purpose. Soul & Soil builds community through modern sustainability,
designed for a global lens.
PROOF THAT STRATEGY SCALES
The transformation was immediate. Soul & Soil launched with an identity bold enough for a global stage and approachable enough for everyday consumers.
Recognition and an award at an international composting conference.
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Visual assets that inspired conversation and engagement.
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A cohesive brand presence across merch, web, and digital platforms
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SUSTAINABILITY IS CULTURE WORK
Soul & Soil proves that when strategy and design work hand-in-hand, even the most overlooked industries can become aspirational. Sustainability is more than ethics or an agenda, it's identity, influence, and future-proof strategy.